Aliceblue

Making Lawns Loveable

About Us

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About BullFinch

What We Do

We combine AI, wearable technology, and ecological science to simplify and scale environmental monitoring:

Data Into Action

Why It Matters

The challenge isn’t awareness—it’s access to accurate, reliable, and actionable data. Without the right information, effective conservation and restoration efforts remain limited. Bullfinch helps bridge this gap by delivering real-time environmental insights that enable smarter, faster, and more informed decision-making.

For a Greener Yard

Year-Round Care For Your Lawn

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Who We Serve

Built for those working on the frontlines

At Bullfinch, we build solutions for those working directly with nature. From foresters and land managers to conservation groups, climate tech companies, and government agencies.

What We Offer

Our Approach

We integrate multiple disciplines to create practical, field-ready solutions:

AI & Edge Computing

Delivers real-time data processing and insights directly in the field.

Biodiversity Science

Ensures accurate ecological analysis to support effective conservation strategies.

Sensor & Wearable Tech

Enables seamless, hands-free data collection during everyday field activities.

Our Team

Expertise That Matters

Tim Goodsall

CTO

Graham Smith

Founder / CCO

Seth Sternberg

Founder / CEO

Tim is a PhD Astrophysicist with over 15 years in advanced imaging and sensing, from NASA to commercial climate tech startups.

Tim built cameras currently in operation on Mars w/ 10x improvements to space-hardware testing and qualification. Tim holds advanced degrees from Oxford and Cambridge Universities. https://www.linkedin.com/in/timgoodsall/

Graham brings 10 years hands-on experience in the field through managing forestry and construction projects in ecologically sensitive

areas along the coast of British Columbia. Previously he spent 5 years as an Account Manager in the Financial field. https://www.linkedin.com/in/gmarket

Seth brings over two decades of experience turning research technologies into cutting-edge, scalable products for the AR/VR, IoT

, and Wearables industries with over 400M products in the market. Seth has expertise in Al and Sensor Fusion as both a Product leader and Software Engineer, spending most of his career in startups. He holds a degree in Mathematics with a minor in Physics from the University